Our share is sizeable and expanding as our sales in Europe, the Middle East & Africa surpassed the $3 billion sales mark this year and China and Russia each exceeded $100 million in sales.
Asia/Pacific, which is our fastest growing region, topped $1 billion in sales. Hong Kong and Japan are the top two international markets for La Mer's unique blend of science and skin care. The makeup artistry of Bobbi Brown celebrated its tenth anniversary in Japan by launching a Japanese edition of Living Beauty, Bobbi's personal beauty and lifestyle manual. Our future carries the blush of success as we believe our greatest growth prospects are still ahead of us.
Country-by-country-and culture-by-culture-our strategies for growth in new markets have been carefully crafted to address the local needs and aspirations of our consumers. In Asia, where radiant complexions are synonymous with beauty, we focus on skin care products that brighten and protect for clear, luminous skin. In Russia and Brazil, where consumers are enchanted by the alluring scent of fragrance and exhilarated by the latest innovations in makeup, we showcase our classic fragrances and dynamic makeup brands. In India, Estée Lauder and M·A·C have created specific foundation shades and cheek color carefully designed to bring out the natural beauty in Indian skin tones.
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