Sean John Unforgivable Woman was launched this year, building on the incredibly successful introduction of the brand's original men's fragrance, Sean John Unforgivable. Sean "Diddy" Combs' reputation as a pop culture icon and his active involvement in the brand has created a vibe for Unforgivable in markets as diverse as the United States, United Kingdom, the Middle East and Singapore.
In celebration of the ten-year anniversary of tommy and tommy girl, Tommy Hilfiger Toiletries introduced two modern interpretations of their original scents, with tommy 10 and tommy girl 10. By infusing notes handpicked from states across the United States, tommy 10 and tommy girl 10 remain true to their origins. For the girl who has grown up on tommy, Tommy Hilfiger introduced a new fragrance, Dreaming Tommy Hilfiger, for her more grown-up counterpart. The fragrance is inspired by the luxurious feeling ofescaping into a fantastical dream.
Mustang Blue, a confident, powerful new fragrance for men, was developed as part of our strategy to expand our distribution and scope in fragrance. Working with the Ford Motor Company to leverage the legend of the iconic American sports car, we created Mustang to embody the spirit of adventure. Like our earlier Mustang fragrance, new Mustang Blue has quickly become a top-ten seller in many stores.