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A scent is never just a scent. It's an image, an aspiration, a mood,
a statement... but it is also a complex business where more than
200 prestige fragrances are launched in a season. As a company with more than 100 fragrances, we are continuously exploring the pulse points of consumer preferences in scents. This year has seen success with celebrity fragrances, designer fragrances, lifestyle fragrances and destination fragrances, as well as fragrances that extend the link between fashion and color. The Estée Lauder Companies has five of the top ten best-selling women's fragrances in U. S. department stores, and we continue to look for new ways to continue our legacy as a leader in fragrance.
 Two of our fragrances were among the most-talked-about launches
of the year. The fusion of fashion and fragrance, along with the aspirational aspect of celebrity designers and non-traditional marketing, propelled the success of Unforgivable
by Sean John to superstar status within three months of its launch. Tom Ford brought glamour, sensuality and drama to Estée Lauder with the launch of the Youth Dew Amber Nude collection.
Updating classics was the inspiration for the launch of Pure White Linen which took the key notes from traditional White Linen and infused them with a modern touch that evoked a relaxed, casual elegance in sync with today's woman.
Estée Lauder pleasures and pleasures Exotic enjoyed new energy with the approachable modern-day sophistication of Gwyneth Paltrow. The fragrance climbed to the number-one position in U.S. department stores for women's fragrance following the holiday shopping season.
Jo Malone continues to grow its cult following as it expands its collection of luxurious lifestyle and personal fragrances. The success of Nectarine Blossom & Honey, as well as Pomegranate Noir, helped accelerate the brand's popularity from Australia to Thailand to Europe. Inspired by the allure
of a scarlet-colored silk dress, the captivating Pomegranate Noir received
a coveted FiFi award from the U.K. Fragrance Foundation for best new men's fragrance in niche distribution.
Be Delicious clearly means "be successful." The DKNY fragrance has continued to sustain growth through Travel Retail, department store and perfumery sales around the world. The launch of Red Delicious infused the brand with added excitement, adding a more sultry mood to the "juice." Meanwhile, Donna Karan Cashmere Mist has become a modern-day classic with women who enjoy its light, velvety aroma.
 Leveraging the power of strategic alliances helps bring newness to fragrances. Michael Kors partnered with FIJI waters to develop a new destination fragrance aptly called Island Michael Kors Fiji. Fiji joins Island Michael Kors in the designer's collection of three women's fragrances.
 Euro-chic fragrances have global appeal and the introduction of Missoni enhances our portfolio with
a fragrance that effuses Italian style. Created for those with a keen sense of individuality and a love of life,
Missoni captures the essence of the haute Italian design house.
Wonderful, the first fragrance by American Beauty, brings accessible luxury to the Kohl's consumer. Dianoche by Daisy Fuentes adds a touch of exotic glamour to the Daisy Fuentes collection for Kohl's-the store's number-one women's fashion brand. Both fragrances are helping to establish a promising fragrance business in Kohl's Department Stores.
An affordable luxury product for many emerging markets, Tommy Hilfiger has opened in more than 60 doors in India, making it our first fragrance brand to enter this important and promising market.
We are proud to note that Evelyn Lauder was honored this year by the fragrance industry with a Lifetime Achievement Award from the Fragrance Foundation. Mrs. Lauder has been instrumental in developing many of the Company's top-selling fragrances, including Beautiful and Estée Lauder pleasures, two prestige fragrances which rank among the best-selling fragrances around the world.
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