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The vitality and lure of color added excitement to the makeup category
this year, where the fusion of fashion and beauty was seen in captivating
color collections.
Estée Lauder Azurée by Tom Ford brought the sophistication of seaside chic from the Cote D'Azur to Estée Lauder counters in a collection that reinterpreted
the iconic fragrance as the most successful color story in the brand's history. Chinese Dress, M·A·C's tribute to the traditional Chinese dress, came to life in
a live installation of body-painted models in Qi Pao, China, designed by
M·A·C makeup artists with a vibrant palette of M·A·C colors and textures.
All eyes were on eye collections this year as the category proved to be the fastest-growing segment in makeup. M·A·C's "A Muse" collection featured wide-eyed, wonderful and fabulously played-up eyes and played-down
lips inspired by 60's Mod chic and an iconic pop-muse look. Clinique's newly-designed eye shadow compact brought a sleek touch to eye color while its popular Colour Surge Eye Palettes promised creamy, intense color
in one stroke.
 The quest for more beautiful, thicker, longer, flirtier lashes continued to boost the mascara business. From the relaunch of Estée Lauder's More Than Mascara to Prescriptive's newest entries, Lash Envy and Beyond Long, to Clinique's newly-launched High Definition Mascara and successful High Impact Mascara, our brands continue to brush with innovation to lead the new generation of mascara technology.
Lip gloss outshone all other lip categories with American women alone spending more than $200 million this year on high-end lip glosses. M·A·C's Lipglass continues to be the number-one-selling lip product globally, while its lip gloss collections are favorites worldwide with makeup artists. Bobbi Brown's secret for luscious lips lies in Bobbi Brown Lip Gloss, which gives lips a brilliant, high-shine look and contains soothing botanical extracts- including avocado, jojoba and chamomile oils, and aloe extracts-to keep lips supple and soft. Estée Lauder launched its glossiest, wettest gloss ever with High Gloss.
Clinique redefined the lipstick category with Colour Surge Butter Shine Lipstick. It unites the best in lipstick with the best in lip gloss in one undeniably sexy, creamy lip color. Finding the perfect shade of lip gloss became much easier this year with the launch of Prescriptives Custom Blend Lip Gloss.
American Beauty launched Super Plush 10-Hour Lipcolor, a two-step, long-wearing, liquid waterproof, workout-proof, lunch-proof lip color and moisturizing glossy topcoat that won't fade or transfer. And Flirt! teamed up with tennis star Serena Williams to unveil Exotic Jewels, a limited-edition lip gloss pendant.
M·A·C Viva Glam lipstick raised the bar for standout luster with its most successful year to date. This year, proceeds from the sale of Viva Glam V with spokesmodel Pamela Anderson brought M·A·C's ten year contribution to the global fight against HIV and AIDS to $70 million.
Foundations continue as a core strength in our leadership and commitment to being the best in the makeup category. Bobbi Brown Extra SPF 25 Tinted Moisturizing Balm is a sheer favorite for women seeking a lightweight foundation alternative in an ultra-rich, luxurious formula, while Bobbi Brown SPF 15 Tinted Moisturizer was voted a favorite by Elle readers. Prescriptives Custom Blend is the only foundation that utilizes the custom Colorprint service for the perfect shade match.
Clinique Perfectly Real compact became a top-three foundation in U.S. prestige department stores, while Perfectly Real foundation's 26 shades make it the number-one-selling prestige foundation in the United States, Europe, South Africa and the United Kingdom. Estée Lauder Double Wear is the top-selling foundation for the brand, followed closely by the Futurist and Individualist foundations. The brand's new skin-matching system helps
a more diverse range of skin tones find the exact shade match.
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