Hershey is pleased to offer the following online services: Electronic Proxy Voting and Consent ELECTRONIC PROXY VOTING www.proxyvote.com   This site provides detailed instructions on how to vote over the Internet. Before you vote, you should carefully review the proxy statement, annual report to stockholders and related materials that will be distributed on or about March 12, 2004.  For your convenience, these materials may be viewed by clicking on either of the following links.       SUPPORTING MATERIALS    HTML Version To review the Letter to Stockholders, 2004 Proxy Statement and 2003 Annual Report to Stockholders distributed on or about March 12, 2004, click on the icon. To view the PDF version, you will need Adobe Acrobat.  If you do not already have Adobe Acrobat, click here for detailed download instructions. PDF Version Electronic Consent     You can save the Company postage and printing expense by consenting to receive your proxy statement, annual report to stockholders and related materials via the Internet. With your consent, you will receive an email notification when these documents are available electronically. If you do not consent to receive the proxy statement, annual report to stockholders and related materials via the Internet, you will continue to receive them in the mail.  To consent to receive these documents over the Internet, click on the appropriate link below. BENEFICIAL STOCKHOLDERS If you hold your stock through a bank or broker, you can enroll if your bank or broker is among the majority that participates in this electronic delivery service. You will need your account number.  To enroll, please visit www.icsdelivery.com/hsy. Registered Stockholders If you are a registered stockholder, you will need your Social Security Number.  To enroll, please visit www.icsdelivery.com/hsy. If you have any questions or are experiencing difficulties, please call 800-539-0261.