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ffice
Depot has demonstrated that we have the right strategy in place to become
a world-class company. But we have also proved that we know how to execute
our plans in a way that will ensure our success and position us as a compelling
place to invest. Our execution
was exceptional in our North American Retail stores during 2001. We closed
73 underperforming stores and redeployed capital to faster-growing markets.
We remerchandised our remaining stores on budget and without customer
interruptions. We also improved
profitability in our Business Services Group. We focused on profitability
in our contract business, and changed existing relationships to enhance
performance. We lowered costs by using technology to improve sales force
productivity. In addition, we reduced costs and improved service levels
by consolidating our call centers and introducing technologies in our
warehouses that improved efficiencies while serving our customers.
We also continued to foster growth in our fast-growing International
business, which represented 14 percent of our 2001 sales and 27 percent
of our segment operating profit. During the year, we finalized plans for
our start-up in Switzerland and laid the groundwork to launch in Spain
in mid-2002. In addition to leading
our industry in e-commerce sales, Office Depot is also using the Internet
to improve processes, reduce costs and expand service. In our finance
area, we introduced on-line accounts receivable reporting to provide our
sales people with information to manage their business better. We also
reduced our domestic contract days sales outstanding from 57 to 52 days
by initiating programs that incentivize our employees to resolve overdue
balances swiftly. We also implemented
ways to improve financial management. We introduced a new Intranet application
that helps us to access information related to expenditure justification,
which links our investment strategy with our commitment to grow shareholder
value. We also changed our payroll system and allocated costs to individual
business units, allowing us to measure operating performance more effectively.
The execution of our operating
initiatives strengthened our Company, making us a more compelling place
to work, shop and invest. In 2001, we were named the second best-performing
stock in the S&P 500 Index, and our activities helped to generate
a 166 percent increase in our market capitalization to $5.6 billion by
year end.
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