2004 Operating Highlights
Woman shopping for a book
International: "We continued to expand our global footprint during 2004, contributing to record International segment sales, increased brand awareness and significantly improved profitability."
Man listening to music with headphones
Borders Stores: "Through the design of our new stores and remodels, we seek to create a richer and more distinctive shopping experience created to increase store traffic, brand loyalty and comparable store sales."
Rows of bookshelves
Waldenbooks Specialty Retail: "With minimal investment, we've begun to make big changes to bolster our Waldenbooks Specialty Retail segment, including our conversion of select Waldenbooks stores to Borders Express."