2010 Annual Report

An Unrivaled Portfolio of Brands

(PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the number one cigarette brand worldwide. In 2010, our brands, sold in approximately 180 countries, gave PMI an industry-leading estimated share of the total international cigarette market, excluding the People’s Republic of China and the U.S., of 27.6%.

Chesterfield. Sold predominantly in our EU and EEMA Regions, Chesterfield is our fifth-largest brand and the 12th worldwide. Lark. Mid-price Lark, sold mainly in our EEMA and Asia Regions, is our ninth-largest brand and the 15th largest worldwide. Marlboro. The world’s preferred international cigarette brand, outselling its next two closest global competitor brands combined. L&M. Our second-largest brand. In our EU Region, its sales are second only to Marlboro, helping to make it the fourth-largest international cigarette brand worldwide. Philip Morris. Driven mainly by growth in our EU and Latin America & Canada Regions, Philip Morris is our fourth-largest brand and the 11th largest worldwide. Parliament. Popular in our EEMA and Asia Regions, Parliament is a premium and above-premium priced brand, the seventh largest in our portfolio and the 14th worldwide. Bond Street. With more than 90% of shipment volume sold in our EEMA Region, low-price Bond Street is our third-largest brand and the eighth largest worldwide.

Click on cigarette packs to get important brand facts. Other BrandsOthers. Our powerful and diverse brand portfolio is home to many other international, regional and local brands such as Fortune, Merit, Morven Gold, Muratti, Next, Sampoerna A, Red & White and Virginia Slims.