Growth
We anticipate an expansion of the addressable market for our solutions because they are being embraced by organizations leading the changes in the delivery of ambulatory care. We are well-positioned with the right solutions, at the right time.
When an organization leads with a strong Service culture and Innovates in a way that encourages the adoption of new technologies, you create new avenues for Growth.
Within the physician market alone, we believe there’s considerable opportunity for both first-time purchases of electronic health records, as well as a growing replacement market as new standards such as Meaningful Use requirements take effect. Physicians are being incented to adopt electronic health records; they’re also responding to increasing demand for their services by looking for ways to become more efficient. Higher EHR adoption rates, coupled with the search for efficient systems are, by themselves, significant catalysts for Growth.
The ambulatory market for electronic health records is more appropriately defined along broader terms than the physician market alone.
Today, we are encouraged by the way different organizations are responding to the increased demand for access to care. From large employer groups to national and international retailers, a new ambulatory delivery system is taking shape. We’re particularly encouraged that our solutions are being selected as the information technology platform that will deliver the needed efficiencies in those markets.
Our relationship with Walgreens is an example of how rapidly the ambulatory market is evolving. Our PrimeSUITE solution is deployed in Walgreens’ Take Care Health Systems employer sites across the country, a response by large employer groups to try to serve as the front line of care, as well to encourage wellness initiatives.
Walgreens is also in the process of deploying a cloud-based EHR, powered by Greenway’s PrimeSUITE, in all of its nearly 8,000 drug stores across the U.S.
Community health centers are also gearing up for anticipated increased volume as coverage expands to patient groups that have previously been uninsured. We have seen significant growth in this opportunity after completing the strategic acquisition of Cy Solutions early in fiscal 2012, and integrating those capabilities into our PrimeSUITE platform and our direct distribution channels.
These Growth channels, historically focused on the physician market, continue to undergo constant evolution. We will invest in Growth to ensure that we have the right resources for the opportunities that we have identified. During the past several years we have made considerable investments in our enterprise channel, and we will continue to build that as the ambulatory market coalesces around integrated delivery networks within communities.
We continue to develop our direct sales channel, as well as our small-practice solutions program, to ensure we have the appropriate resources available to introduce Greenway’s PrimeSUITE to prospective users.
Our Innovation is also creating new Growth opportunities. During fiscal 2013 we will expand the availability of our clinically driven revenue cycle management (RCM) solutions. This is a flexible solution that anticipates growing demand among providers for technology and services’ offerings that respond to the growing complexities that providers face. Our PrimeRCM offering is proving to be attractive to providers across our installed based, as well as to prospective new users of PrimeSUITE.
