Partner markets
Partner markets are operations in which the Group has entered into a partnership agreement with a local mobile operator, enabling a range of Vodafone’s global products and services to be marketed in that operator’s territory. Under the terms of these partner market agreements, the Group and its partners cooperate in the development and marketing of certain services, often under dual brand logos. The Group’s partner market strategy enables the Group to implement its global services in new territories, extend its brand reach into new markets and create additional revenue without the need for equity investment.
Similar arrangements also exist with a number of the Group’s joint ventures, associated undertakings and investments.
The results of partner markets are included within common functions, together with the net result of unallocated central costs and recharges to the Group’s operations, including royalty fees for the use of the Vodafone brand. Partnership agreements in place at 31 March 2008, excluding those with the Group’s joint ventures, associated undertakings and investments, are shown in the table. Since 31 March 2008, the Group has entered into four further partner market agreements.
Country |
Operator |
Argentina |
CTI Móvil(1) |
Austria |
A1 |
Bahrain |
Zain |
Belgium |
Proximus |
Brazil |
Claro(1) |
Bulgaria |
Mobiltel |
Caribbean(2) |
Digicel |
Chile |
Claro(1) |
Colombia |
Comcel(1) |
Croatia |
VIPnet |
Cyprus |
Cytamobile-Vodafone |
Denmark |
TDC |
Ecuador |
Porta(1) |
Country |
Operator |
El Salvador |
Claro(1) |
Estonia |
Elisa |
Finland |
Elisa |
Guatemala |
Claro(1) |
Guernsey |
Airtel-Vodafone |
Honduras |
Claro(1) |
Hong Kong |
SmarTone-Vodafone |
Iceland |
Vodafone |
Indonesia |
XL |
Japan |
SoftBank |
Jersey |
Airtel-Vodafone |
Latvia |
Bité |
Lithuania |
Bité |
Country |
Operator |
Luxembourg |
LUXGSM |
Malaysia |
Celcom |
Mexico |
Telcel(1) |
Nicaragua |
Claro(1) |
Norway |
TDC |
Paraguay |
Claro(1) |
Peru |
Claro(1) |
Singapore |
M1 |
Slovenia |
Si.mobile-Vodafone |
Sri Lanka |
Dialog |
Switzerland |
Swisscom |
Uruguay |
Claro(1) |