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The Group has a significant global presence, with equity interests in over 30 countries and over 40 partner networks worldwide. The Group is organised in three geographic regions – Europe, Africa and Central Europe, Asia Pacific and Middle East – and Verizon Wireless in the US.
The Group’s mobile subsidiaries and joint venture operate under the brand name ‘Vodafone’. The Group’s associated undertaking in France operates as SFR and Neuf Cegetel, and the Group’s fixed line communication businesses operate as ‘Arcor’ in Germany and ‘Tele2’ in Italy and Spain.
The Group’s subsidiaries operate under the ‘Vodafone’ brand. The Group’s joint ventures and associated undertaking operate as ‘Plus’ in Poland, ‘Vodacom’ in South Africa and ‘Safaricom’ in Kenya.
The Group’s subsidiaries and joint venture operate under the ‘Vodafone’ brand, with the Group’s investment in China operating as ‘China Mobile’.
The Group’s associated undertaking in the US operates under the brand ‘Verizon Wireless’.
Partner markets extend the Vodafone brand exposure outside the controlled operating companies through entering into a partnership agreement with a local mobile operator, enabling a range of Vodafone’s global products and services to be marketed in that operator’s territory. Under the terms of these partner market agreements, the Group and its partners cooperate in the development and marketing of certain services. These partnerships create additional revenue through royalty and franchising fees without the need for equity investment. Similar arrangements also exist with a number of the Group’s joint ventures, associated undertakings and investments.
The results of partner markets are included within Common Functions, together with the net result of unallocated central costs and recharges to the Group’s operations, including royalty fees for the use of the Vodafone brand.
Partnership agreements in place at 31 March 2009, excluding those with the Group’s joint ventures, associated undertakings and investments, are shown in the table to the right.
