Values Purpose Vision + Strategy
Communicating a clear picture of Progressive by stating who we are, why we are here, where we are headed, and how we will get there permits all people associated with us to understand what we expect of ourselves and each other and how we conduct our business.
CORE VALUES > Who we are
Progressive’s Core Values serve as the foundation for our corporate culture. They govern our decisions and define the manner in which we conduct our business and how we interact with all interested parties. We want them understood and embraced by all Progressive people.
Integrity We revere honesty. We adhere to high ethical standards, provide timely, accurate, and complete financial reporting, encourage disclosing bad news, and welcome disagreement.
Golden Rule We respect all people, value the differences among them, and deal with them in the way they want to be dealt with. This requires us to know ourselves and to try to understand others.
Objectives We strive to communicate clearly Progressive’s ambitious objectives and our people’s personal and team objectives. We evaluate performance against all these objectives.
Excellence We strive constantly to improve in order to meet and exceed the highest expectations of our customers, agents, shareholders, and people. We teach and encourage our people to improve performance and to reduce the costs of what they do for customers. We base their rewards on results and promotion on ability.
Profit We seek to earn a profit by offering consumers products and services they want. Profit is how the free-enterprise system motivates investment and rewards companies that consistently create value.
PURPOSE > Why we’re here
True to our name. Progressive.
VISION > Where we’re headed
Become consumers’ number one choice and destination for auto and other insurance.
STRATEGY > How we’ll get there
Progressive people and culture are collectively our most powerful source of competitive advantage. We will achieve our Vision by:
- maintaining a leading brand recognized for innovative offerings and supported by experiences that instill confidence;
- offering competitive prices driven by industry-leading segmentation, claims accuracy, and operational efficiency; and,
- meeting the broader needs of our customers throughout their lifetimes.