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Notice of Annual Meeting of Stockholders
Proxy Statement for Annual Meeting
General Information about the Meeting
Proposals
Executive Compensation
Submission of Stockholder Proposals
Other Matters
Appendix A
Appendix B
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Ameritrade logo blank
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blank Notice of Annual Meeting of Stockholders  
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February 12, 2003
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The Annual Meeting of Stockholders of Ameritrade Holding Corporation (the "Company") will be held at the Joslyn Art Museum, 2200 Dodge Street in Omaha, Nebraska on Wednesday, February 12, 2003, at 10:30 a.m., Central Standard Time, for the following purposes:
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  1. To elect three Directors to the Board of Directors;

  2. To ratify the appointment of Deloitte & Touche LLP as independent auditors for the Company for the fiscal year ending September 26, 2003;

  3. To vote upon a proposal to amend the Company's 1996 Directors Incentive Plan to increase the maximum aggregate number of shares the Company may issue under the plan;

  4. To transact such other business as may properly come before the meeting or any postponement or adjournment thereof.
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Only stockholders of record at the close of business on December 20, 2002 will be entitled to notice of and to vote at the meeting.

Stockholders, whether or not they expect to be present at the meeting, are requested to sign and date the enclosed proxy, which is solicited on behalf of the Board of Directors, and return it promptly in the envelope enclosed for that purpose. If you elected to receive the Annual Report and Proxy Statement electronically over the Internet, you will not receive a paper proxy card, unless you request one, and we encourage you to vote online. If you did not elect to receive the materials through the Internet, you may still vote your shares electronically by following the procedures described in the Company's Proxy Statement. Any person giving a proxy has the power to revoke it at any time prior to the meeting and Stockholders who are present at the meeting may withdraw their proxies and vote in person.

By Order of the Board of Directors
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J. Peter Ricketts signature 
J. Peter Ricketts
Secretary
Omaha, Nebraska
January 10, 2003
 
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