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Products Are the Basis of Our Strength

AFLAC sales agent Yukari Yamada, center, meets with Mari, left, and Hironori Miyake at Ms. Yamada's insurance sales office in Anjo City. Ms. Yamada is one of a growing number of individual agencies who focus sales on the individual and small-business insurance market in Japan. We estimate that there are nearly 40 million workers who are employed at small businesses in Japan, making this a market with great growth potential. Ms. Yamada, who has sold AFLAC policies since 1991, has been successful because she works hard to develop relationships with her customers. Rather than trying to sell the same products to everyone, Ms. Yamada evaluates her customers' needs and then offers them the products that best suit those needs.

AFLAC Japan offers a wide range of products that supplement Japan's national health care system. Our products provide valuable protection because they help pay for the additional costs that arise as a result of a serious illness or accident. Our affordable policies help make our customers' insurance complete by paying expenses that are not otherwise covered by the national health care system.

Although AFLAC Japan was founded with its unique cancer life policy, we have expanded our product line during the past 10 years. Cancer life remains a top-selling product. However, it accounted for only 40% of sales in 2000. Rider MAX, one of our newer products, was our best-selling product last year, representing 41% of sales. Rider MAX provides accident and medical/sickness benefits as a rider to our cancer life policy. We have sold more than 3.7 million of these riders since Rider MAX was introduced in 1998, including 1.5 million in 2000 alone.

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