Ron Hovick, an AFLAC district sales coordinator based in Waterloo, Iowa, talks about AFLAC's policies with Karen Kofron, an employee at Winnebago Industries in Forest City, Iowa. Winnebago is one of AFLAC's large payroll accounts, with more than 3,300 employees. AFLAC U.S. offers policies to more than 171,600 payroll accounts.
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We believe AFLAC is nimble enough to adapt to the changing needs of its customers. When our customers need new products, we provide them. When our customers need better services, we provide them. To continue our success, we will:
- Broaden our product line - This strategy, which we started in the 1980s, has proven to be a very effective way of completing our customers' coverage. We will continue developing products based on the needs of our customers.
- Expand our distribution - We believe that the potential for success and our increasing name awareness will attract top sales people.
- Continue to control costs - Cost control is critical to our ability to offer the best products and the best service at the best price while paying our sales associates the highest commissions.
- Build brand awareness - With our advertising campaign already a success, we believe the four new commercials in the AFLAC duck campaign to be aired this year will be an integral component of our ongoing strategy to build the AFLAC brand.
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