Revolution Work Transformation
From the Personal Harbor
   of Jim Hackett
    From a Financial Perspective
    Fiscal 2000 Developments
    One Corporate Vision
    Four Corporate Strategies
    Six Growth Strategies
    Acknowledgements
    A Work Effectiveness Company
    The Key to Success
The Road to Six Billion and Beyond
The Six Growth Strategies Illustrated
Information for Our Investors
Steelcase Offerings Around
  the World
Financial Highlights
MD&A
Consolidated Statements of Income
Consolidated Balance Sheets
Consolidated Statements of Changes   in Shareholders' Equity
Consolidated Statements of Cash
  Flows
Notes to Consolidated Financial
  Statements
Report of Independent Certified
  Public Accountants and
  Management's Responsibility
  for Financial Reporting
Directors and Executive Officers




Global Market Position



An important competitive advantage: Steelcase’s worldwide revenues are nearly double its nearest rivals.

So much for yesterday. Now for tomorrow.

When I mentioned earlier that fiscal year 2000 included developments that promise to have a positive impact on our company’s future, here’s what I had in mind:

• We strengthened our competitive position  internationally.

• We strengthened our product portfolio across the company and around the world.

• We attracted a record number of new customers around the world.

• We enjoyed a record number of successful product introductions.

• We implemented a comprehensive e-business strategy throughout the company.

• We held to our commitment to hit the financial targets we set for ourselves 18 months ago (although it may take longer given our industry’s tepid near-term growth prospects).

Regarding this last point, in my letter to you a year ago, I outlined four cornerstone corporate strategies. This year, I’d like to share our growth strategies with you as well. They’ve become our “road map.”




Percent of sales from new customers
Leap: 22%
Pathways: 14%
Answer: 37%