“Road to Six Billion and Beyond,”
which is detailed in the next section of this report. Here is a summary.
Steelcase will grow faster than the overall market in North America by:
• Introducing new product and service innovations with proprietary
technologies wherever possible (e.g., the Leap™ chair).
• Entering new markets (e.g., the interior architecture-refurbishment market).
• Serving new customer segments (e.g., emerging growth companies via Turnstone® products).
• Launching new businesses.
• Pursuing alliances, new ventures and acquisitions that offer a strategic fit, a cultural fit and material synergies.
• Harnessing the power and potential of the Internet (“e-Steelcase”).
• Working with Steelcase dealers to build market share with existing
products and services (e.g., our storage products and financial services).
• Using our Workplace Performance and Community-based Planning methodologies to show current customers how improving physical
work environments boosts organizational performance.
Steelcase will also increase international revenues significantly by
leveraging its global presence and its global dealer network.
That’s the plan. We will adjust it to take advantage of opportunities as
they come along. But its framework is not likely to change. We expect it to deliver two kinds of benefits in the years ahead: higher revenues and better margins.