Revolution Work Transformation
From the Personal Harbor
   of Jim Hackett
    From a Financial Perspective
    Fiscal 2000 Developments
    One Corporate Vision
    Four Corporate Strategies
    Six Growth Strategies
    Acknowledgements
    A Work Effectiveness Company
    The Key to Success
The Road to Six Billion and Beyond
The Six Growth Strategies Illustrated
Information for Our Investors
Steelcase Offerings Around
  the World
Financial Highlights
MD&A
Consolidated Statements of Income
Consolidated Balance Sheets
Consolidated Statements of Changes   in Shareholders' Equity
Consolidated Statements of Cash
  Flows
Notes to Consolidated Financial
  Statements
Report of Independent Certified
  Public Accountants and
  Management's Responsibility
  for Financial Reporting
Directors and Executive Officers




Global Dealer Network


These six growth strategies define our

“Road to Six Billion and Beyond,” which is detailed in the next section of this report. Here is a summary.

Steelcase will grow faster than the overall market in North America by:

• Introducing new product and service innovations with proprietary technologies wherever possible (e.g., the Leap™ chair).

• Entering new markets (e.g., the interior architecture-refurbishment market).

• Serving new customer segments (e.g., emerging growth companies via Turnstone® products).

• Launching new businesses.

• Pursuing alliances, new ventures and acquisitions that offer a strategic fit, a cultural fit and material synergies.

• Harnessing the power and potential of the Internet (“e-Steelcase”).

• Working with Steelcase dealers to build market share with existing products and services (e.g., our storage products and financial services).

• Using our Workplace Performance and Community-based Planning methodologies to show current customers how improving physical work environments boosts organizational performance.

Steelcase will also increase international revenues significantly by leveraging its global presence and its global dealer network.

That’s the plan. We will adjust it to take advantage of opportunities as they come along. But its framework is not likely to change. We expect it to deliver two kinds of benefits in the years ahead: higher revenues and better margins.



U.S. Market Opportunity $37.5 billion

Interior architecture products enable the company to enter attractive new markets.


Global Office Furniture Market

Sixty-one percent of the $32 billion worldwide market lies outside the U.S.