Improving Agility and Efficiency
In 2009, we began work on enablement initiatives designed to enhance our customer understanding and develop, market, sell and deliver our services faster and more effectively. In 2010, we made progress in several areas:
- We selected a vendor to implement our largest initiative, the Billing and Operational Support System, which will include a point-of-sale system and consolidate all billing on one platform.
- Customers can now activate service and purchase devices and plans online.
- We're more effectively targeting recommendations to customers through
the Enterprise Data Warehouse / Customer Relationship Management initiative. Future phases will enable us to collect and analyze information more efficiently and further improve customer relationships.
- These initiatives are a necessary investment in our future, and will enable
U.S. Cellular to operate more effectively and efficiently.