Looking Forward
We are building on our heritage of customer satisfaction and the differentiating power of The Belief ProjectSM platform to drive customer and revenue growth. We're aiming higher than simply "satisfied".
As a U.S. Cellular customer, you can expect outstanding service and value, and we're making sure that our marketing, media and sales strategies effectively communicate our value to potential customers. We're also leveraging our most important asset—our loyal customers—to promote word-of-mouth advocacy that attracts new customers.
Smartphones are becoming "essentials" for many consumers, and we're meeting their needs—and keeping our lineup competitive—with at least 13 Android®, BlackBerry® and Windows® smartphones in 2011, at a variety of prices.
U.S. Cellular customers have the highest network satisfaction of any major carrier, and we aim to keep it that way by launching 4G/LTE in our markets.
As we seek to improve profitability, we're investigating potential new revenue streams, and actively improving our cost structure. At the same time, we're moving ahead quickly on the next phases of our strategic initiatives, to increase customer understanding, and enable more efficient development and delivery of high-quality services and products.
We're excited about the opportunities ahead for U.S. Cellular. We understand the challenges, and we believe that by increasing awareness of our customer satisfaction strategy, driving smartphone sales and improving operational efficiency, we can compete effectively and improve profitability.
Thank you to the 9,000 associates of U.S. Cellular for your focus during the leadership transition and one of the biggest program launches in the company's history. Thank you also to our shareholders and debt holders for your confidence in U.S. Cellular's long-term vision.
Sincerely,
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| Mary N. Dillon President and Chief Executive Officer |
LeRoy T. Carlson, Jr. Chairman |