Letter from the Chairman and the Chief Executive Officer

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In addition, you will find information about your company in the 2010 Proxy Statement and our quarterly letters to shareholders, as they become available. Together with the detailed analysis of the 2009 Annual Report on Form 10-K, these documents comprise a package of information similar to what appeared in our previous annual reports.
March 18, 2010

To Our Shareholders, Friends and Associates:
FINANCIAL REVIEW

Your company reported $432 million of net income for 2009, up less than a percent from the 2008 result. Book value per share at December 31 reached $29.25, 14 percent above the year-end 2008 level. Property casualty surplus rose to $3.648 billion compared with $3.360 billion at year-end 2008. Shortly after our 2009 earnings announcements, A.M. Best affirmed its stable outlook and our A+ Superior insurer financial strength ratings, awarded to fewer than 11 percent of property casualty insurers.

How we got to this point says much about your company and our cautious, fairly positive outlook on 2010 and beyond.

 John J. Schiff, Jr., CPCU chairman of the board, with Kenneth W. Stecher, president and chief executive officer.
John J. Schiff, Jr., CPCU (left), chairman of the board, with Kenneth W. Stecher, president and chief executive officer.

At the beginning of 2009, the crisis in the financial markets had taken its toll on our investment portfolio, reducing our income from stock dividends and our realized and unrealized investment gains. Broad economic weakness, together with a prolonged period of soft pricing for commercial insurance, pressured our premium revenues even as loss costs continued to rise. While our capital, liquidity, financial flexibility and capacity for future growth remained exceptionally strong, the declining profit trends were unsatisfactory.

We had put our enterprise risk management program into high gear in mid-2008, working to identify specific metrics that define our risk tolerance and specific plans to stay inside their boundaries. In early 2009, many initiatives already were under way to stabilize and conserve our capital, drive growth of our insurance business and improve profitability. Our sense of urgency was strong. Nevertheless, by the end of the first quarter, high catastrophe losses led to a large underwriting loss for property casualty insurance operations. The declining trends continued for investment income, for the investment portfolio and for our property casualty surplus.


“ONE CARRIER OFFERED A CINCINNATI CLIENT COVERAGE AT A PREMIUM THAT WAS ALMOST 25 PERCENT LESS THAN CINCINNATI’S. THE CLIENT DECIDED THAT HIS CLAIMS REPRESENTATIVE AND CINCINNATI WERE WORTH THE EXTRA COST, EVEN IN THESE TOUGH ECONOMIC TIMES.” — From a North Carolina Agent


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The second quarter brought little relief. Book value and surplus rose on better securities valuations. However, higher pretax investment interest income only partially offset lower dividend income. High second-quarter catastrophe losses piled on top of the first-quarter losses, and we added to our reserves for prior period workers' compensation loss estimates. Fitch Ratings cited the unfavorable underwriting performance as it lowered our insurer ratings to A+(Strong), albeit raising the outlook to stable. We kept working on our initiatives.

Solid earnings and favorable balance sheet trends emerged in the second half. By year-end, we were able to report three consecutive quarters of increasing assets, book value and statutory surplus, as well as two consecutive quarters of property casualty underwriting profit. Mild weather prevailed, partially offsetting the effects of continued price competition and lower payrolls and sales for businesses that pay premiums based on those measures. Securities valuations rose, and in the fourth quarter, pretax investment income resumed a growth trend. Property casualty operations, life operations, investment income and investment gains all contributed during the second half to the rise in book value. While we are not yet satisfied, improving trends have returned to your company.

2009 Consolidated Revenues
(In millions)
Net and Operating* Income
Per common share

2009 Consolidated Revenues

* Other includes life and surplus lines insurance earned premiums and other earned revenues.
Net and Operating Income
* The Definitions of Non-GAAP Information and Reconciliation to Comparable GAAP Measures on www.cinfin.com defines and reconciles measures presented in this report that are not based on GAAP or Statutory Accounting Principles.

Book Value
Per common share

Cash Dividends Declared
Per common share

Book Value

* Year-over-year change in book value per share

Cash Dividends

* Calculated as dividends declared per share to beginning book value per share
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FOUNDATION FOR THE FUTURE

The insurance business is not for the faint-hearted who are distracted or discouraged by near-term events and results. Pushing negativity of the first half into the background, our leaders and associates kept in the foreground the initiatives that would position your company to grow profitably in years to come. Our 2009 progress was significant.

CAPITAL:
  • Completed the rebalancing of our $10.562 billion investment portfolio, including the first-quarter sale of our remaining Fifth Third Bancorp shares and ongoing transactions to manage issue and sector concentrations within guidelines. At year-end, our equity holdings were 25.4 percent of invested assets. Our largest equity sector is healthcare, at 18 percent and our largest equity holding is Procter & Gamble, at 5.8 percent of our publicly traded common stock portfolio or 1.4 percent of the investment portfolio.

  • "UPLOAD WITH CINCINNATI IS BY FAR THE SMOOTHEST PROCESS OF ALL OF THE CARRIERS THAT OFFER IT TO US. I CAN COMPLETE SO MUCH MORE WORK IN THE SAME TIMEFRAME." - From a Michigan Agent
  • Continued to build our bond portfolio with laddered maturities to protect against increasing interest rates and the corresponding decline of fair value. Our $7.855 billion bond portfolio had an average rating of A2/A at year-end and a 35 percent increase in fair value during 2009.

  • Maintained parent company cash and invested assets of $1.040 billion at year-end to support financial flexibility for the insurance companies, liquidity to support dividend consistency and low debt leverage to support strong credit ratings.
AGENCY RELATIONSHIPS AND GROWTH:
  • Demonstrated our commitment to agents by accelerating our major technology projects to increase their operating efficiency and by providing them with field, headquarters and online training options on the new systems.

  • Expanded the size of our agency force, the product lines we offer those agencies and the geographical diversity of our operations. We established 87 new agency relationships in 2009, including our first agencies in Colorado and Wyoming. We staffed additional territories in Texas, which we just entered in late 2008.

  • Increased local expertise available to agents and policyholders by adding to our staff of workers' compensation claims specialists and managers as well as loss control specialists.


  • Responded promptly and fairly to more than 15,000 first-half catastrophe claims in Cincinnati style, earning policyholder loyalty to our company and agents.
PROFITABILITY:
  • Developed predictive analytics and underwriter training to improve risk selection and pricing accuracy and adjusting rates and rate/credit structure - all actions designed to begin restoring profitability to our currently unprofitable homeowner and workers' compensation lines.

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  • Trimmed headquarters expenses by focusing on department level spending.

  • Identified our risk tolerance for catastrophe exposures and acted where necessary to begin moving within the boundaries. Modeled projections demonstrated the effectiveness of these actions and plans, helping us to negotiate better terms on our 2010 catastrophe reinsurance agreements.

  • Protected our balance sheets by accurately setting case reserves and by increasing total reserves for workers' compensation estimated losses when new information caused assumptions in our calculations to change. Our overall reserve development for prior periods was again favorable in 2009, reflecting the consistency of our conservative reserving practices. Overall reserves remain well into the upper half of the actuarial range.

We were buoyed by a strong sense of accomplishment even before the bad weather subsided in the third quarter. Most of the impacts from this work in 2009 will accumulate over time, increasing the stability of our investment and underwriting results and cementing the agent relationships that distinguish your company and help build long-term shareholder value.

TRANSITIONS, CONTINUITY AND STRATEGY

Your company's longstanding record of annual dividend increases is a key contributor to that shareholder value. As many public companies decreased or suspended their dividends in 2008 and early 2009, our board continued ours then acted in the third quarter of 2009 to increase it. Your new indicated annual dividend was $1.58 per share, up 2 cents, signaling the board's confidence in our financial strength and flexibility and management's ability to position the company for future performance.

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"THE REASON THIS CLIENT WANTED AN ANNUITY FROM CINCINNATI LIFE RATHER THAN ANOTHER OF MY CARRIERS IS HOW WELL THE CLIENT HAD BEEN SERVED BY YOUR CLAIMS REPRESENTATIVE DURING A CATASTROPHE AND AUTO CLAIM." - From an Ohio Agent

This action also signaled our values of consistency, predictability and a long-term perspective - values that create steadiness in our management of market cycles, trust in our insurance relationships with agents and policyholders and transparency in our communications with investors. Those are values that have characterized your company since its founding in 1950 by four independent agents. We regretfully note the passing in early 2010 of our last living founder, Bob Schiff.

The composition of our board was unchanged in 2009, with a new independent director joining us early in 2010. Linda W. Clement-Holmes is a talented and high-achieving Procter & Gamble executive with extensive leadership experience in technology strategy, management and implementation. She brings expertise that complements that of other directors, rounding out our board. Linda is serving on a new, 14th board seat and on the board's independent audit committee.

Our vice chairman and retired president, Jim Benoski is not standing for re-election at this year's annual meeting of shareholders, as previously announced. With his departure, the number of board seats will return to 13.

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The board has approved our enterprise strategic plan for 2010. They will measure our success executing the plan in several ways. The value creation ratio is our primary measure of progress. We believe it captures the contribution of our insurance operations, the success of our investment strategy and the importance we place on paying cash dividends to shareholders. It has two components: 1) our rate of growth in book value per share plus 2) the ratio of dividends declared per share to beginning book value per share. For the period 2010 through 2014, we continue to target an annual value creation ratio averaging 12 percent to 15 percent.

Several goals are the keys to increasing our book value and achieving that target: 1) year-over-year property casualty premium growth exceeding the industry average of our insurance business; 2) a combined ratio consistently under 100 percent; 3) total return on the equity portfolio exceeding total return on the S&P 500 Index; and 4) year-over-year growth of investment income.

Those are ambitious goals, and we'll stretch to meet them. We will act in 2010 to manage capital, to make it easier for agents to do business with us and to enhance our ability to improve and sustain profitability. While many of the same initiatives described above are ongoing, some new initiatives are notable.

"WE PLACED OUR FIRST BUSINESS WITH CSU PRODUCER RESOURCES. THE EASE OF DOING BUSINESS, TIMELY RATING PROCESS AND UNDERWRITER WERE ALL UP TO CINCINNATI'S HIGH STANDARDS. E&S FROM CINCINNATI WILL DEFINITELY BE GOOD FOR AGENTS." - From a Florida Agent
MANAGING CAPITAL

We will again work to maintain a diversified investment portfolio, applying our risk management guidelines and balancing our needs for current income and long-term appreciation. We'll also further develop our comprehensive, enterprise-level catastrophe management program, including regional guidelines that work with our underwriting and reinsurance efforts.

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EXCEEDING AGENT EXPECTATIONS

Our most important point of differentiation and competitive advantage is our agent relationships. Our 2010 emphasis is squarely on service, and on our commitment to make it easier for agents to do business with us. In 2010, we will develop short- and long-term technology plans, also gathering and acting on data that measures agent satisfaction with our systems and service. We will develop department level service improvement plans and customer service training programs for associates. We'll provide direct policyholder services that our agents say they want for their clients. By taking service to the next level, we aim to be the carrier of choice for each agency's best business.

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"OUR CLIENT REVIEWED FOUR QUOTES THAT WERE LOWER IN PREMIUM, BUT HE RENEWED WITH CINCINNATI BECAUSE OF HIS PAST CLAIM EXPERIENCE AND THE LOSS CONTROL ASSISTANCE YOU HAVE PROVIDED. THE CLIENT RECOGNIZED YOUR SERVICE AND THE VALUE IT ADDS" - From a Montana Agent
DRIVING GROWTH

To grow our insurance business, we will focus our resources on markets where our penetration is low and opportunities are high. We expect to appoint 65 new professional agencies in 2010, in a range of sizes and with aggregate annual premiums of about $1 billion with all carriers they represent. We will give our product portfolio attention, further broadening and diversifying the types of commercial products offered.

IMPROVING PROFITABILITY

To sustain underwriting profitability through all cycles, we are continuing in 2010 to develop pricing capabilities for each line of business and remediation plans for each underperforming line of business. We also expect to develop more expertise for larger, complex risks. We'll reduce and manage expenses, moving toward operational budgets at the department level to help managers maximize use of resources. For each of these efforts, we'll provide improved management and associate training and establish metrics that ensure accountability.

ACCOUNTABILITY

Our 2010 plans and metrics fully support accountability of executives to the board and shareholders, of managers to department heads and of associates to supervisors. Additionally, shareholders approved the Annual Incentive Compensation Plan of 2009 at last year's Annual Meeting of Shareholders. The board of directors recently adjusted the balance of compensation components for executive officers, implementing this plan that makes the vesting of awards contingent on attainment of specific company performance metrics. In turn, except in unusual circumstances, the executive officers no longer will receive nonperformance-based, discretionary bonuses that other associates continue to receive.

Regardless of any economic upturn or market cycle changes that may or may not occur in 2010, we are confident in our ability to build on the improving trends and significant achievements of 2009. We thank our loyal shareholders for the opportunities to accomplish more for you in 2010.

Respectfully,

/S/ John J. Schiff, Jr.

John J. Schiff, Jr., CPCU
Chairman of the Board
/S/ Kenneth W. Stecher

Kenneth W. Stecher
President and Chief Executive Officer
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Condensed Balance Sheets and Income Statements
                 
Cincinnati Financial Corporation and Subsidiaries
(In millions)
  At December 31,  
    2009     2008  
             
Assets
               
Investments
  $ 10,643     $ 8,890  
Cash and cash equivalents
    557       1,009  
Premiums receivable
    995       1,059  
Reinsurance receivable
    675       759  
Deferred income tax
    -       126  
Other assets
    1,570       1,526  
 
           
Total assets
  $ 14,440     $ 13,369  
 
           
 
               
Liabilities
               
Insurance reserves
  $ 5,925     $ 5,637  
Unearned premiums
    1,509       1,544  
Deferred income tax
    152       -  
6.125% senior notes due 2034
    371       371  
6.9% senior debentures due 2028
    28       28  
6.92% senior debentures due 2028
    391       392  
Other liabilities
    1,304       1,215  
 
           
Total liabilities
    9,680       9,187  
 
           
 
               
Shareholders’ Equity
               
Common stock and paid-in capital
    1,474       1,462  
Retained earnings
    3,862       3,579  
Accumulated other comprehensive income
    624       347  
Treasury stock
    (1,200)       (1,206)  
 
           
Total shareholders’ equity
    4,760       4,182  
 
           
Total liabilities and shareholders’ equity
  $ 14,440     $ 13,369  
 
           
                         
 
(Dollars in millions except per share data)   Years ended December 31,  
    2009     2008     2007  
                   
Revenues
                       
Earned premiums
  $ 3,054     $ 3,136     $ 3,250  
Investment income, net of expenses
    501       537       608  
Realized investment gains and losses
    336       138       382  
Other income
    12       13       19  
 
                 
Total revenues
    3,903       3,824       4,259  
 
                 
 
                       
Benefits and Expenses
                       
Insurance losses and policyholder benefits
    2,242       2,193       1,963  
Underwriting, acquisition and insurance expenses
    1,004       1,016       1,039  
Other operating expenses
    20       22       13  
Interest expense
    55       53       52  
 
                 
Total benefits and expenses
    3,321       3,284       3,067  
 
                 
 
                       
Income Before Income Taxes
    582       540       1,192  
 
                       
 
                       
Provision for Income Taxes
    150       111       337  
 
                 
 
                       
Net Income
  $ 432     $ 429     $ 855  
 
                 
 
                       
Per Common Share
                       
Net income — basic
  $ 2.66     $ 2.63     $ 5.01  
Net income — diluted
  $ 2.65     $ 2.62     $ 4.97  
 
                       
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Six-year Summary Financial Information
                                                 
Cincinnati Financial Corporation and Subsidiaries
(Dollars in millions except per share data)
  Years ended December 31,
    2009     2008     2007     2006     2005     2004  
 
Financial Highlights
Net income
  $ 432     $ 429     $ 855     $ 930     $ 602     $ 584  
Net realized investment gains and losses, after tax
    217       85       245       434       40       60  
Operating income
  $ 215     $ 344     $ 610     $ 496     $ 562     $ 524  
Per Share Data (Diluted)
Net income
  $ 2.65     $ 2.62     $ 4.97     $ 5.30     $ 3.40     $ 3.28  
Net realized investment gains and losses, after tax
    1.33       0.52       1.43       2.48       0.23       0.34  
Operating income
  $ 1.32     $ 2.10     $ 3.54     $ 2.82     $ 3.17     $ 2.94  
Cash dividends declared
    1.57       1.56       1.42       1.34       1.21       1.04  
Book value
    29.25       25.75       35.70       39.38       34.88       35.60  
Ratio Data
Debt-to-capital
    15.0%       16.7%       12.7%       11.0%       11.5%       11.2%  
Book value growth
    13.6       (27.9)       (9.3)       12.9       (2.0)       1.4  
Cash dividends declared to beginning book value
    6.1       4.4       3.6       3.8       3.4       3.0  
Value creation ratio
    19.7       (23.5)       (5.7)       16.7       1.4       4.4  
Consolidated Property Casualty Insurance Operations (Statutory)
Agency renewal written premiums
  $ 2,665     $ 2,828     $ 2,960     $ 2,931     $ 2,897     $ 2,793  
Agency new business written premiums
    405       368       325       357       313       330  
Written premiums
    2,911       3,010       3,117       3,178       3,076       2,997  
Earned premiums
    2,911       3,010       3,125       3,164       3,058       2,919  
Current accident year before catastrophe losses
  $ 2,102     $ 2,174     $ 2,030     $ 1,947     $ 1,854     $ 1,797  
Current accident year catastrophe losses
    172       205       47       176       118       153  
Prior accident years before catastrophe losses
    (181)       (321)       (224)       (113)       (169)       (191)  
Prior accident year catastrophe losses
    (7)       (2)       (21)       (2)       9       (5)  
Total loss and loss expenses
  $ 2,086     $ 2,056     $ 1,832     $ 2,008     $ 1,812     $ 1,754  
Underwriting expenses
    953       965       988       965       914       878  
Net underwriting gain (loss)
    (128)       (11)       305       191       332       287  
Loss ratio
    58.6%       57.7%       46.6%       51.9%       49.2%       49.8%  
Loss expense ratio
    13.1       10.6       12.0       11.6       10.0       10.3  
Underwriting expense ratio
    32.7       32.1       31.7       30.4       29.8       29.3  
Combined ratio
    104.4%       100.4%       90.3%       93.9%       89.0%       89.4%  
Policyholders' surplus
  $ 3,648     $ 3,360     $ 4,307     $ 4,750     $ 4,194     $ 4,191  
Net written premiums to surplus
    0.80       0.90       0.72       0.67       0.73       0.71  
Commercial Lines Property Casualty Insurance Operations (Statutory)
Written premiums
  $ 2,181     $ 2,311     $ 2,413     $ 2.442     $ 2,290     $ 2,186  
Earned premiums
    2,199       2,316       2,411       2,402       2,254       2,126  
Loss ratio
    55.1%       54.2%       44.8%       48.4%       46.6%       43.4%  
Loss expense ratio
    13.8       10.7       13.1       12.7       11.0       10.9  
Underwriting expense ratio
    32.9       31.7       31.3       29.7       29.5       29.4  
Combined ratio
    101.8%       96.6%       89.2%       90.8%       87.1%       83.7%  
Personal Lines Property Casualty Insurance Operations (Statutory)
Written premiums
  $ 691     $ 685     $ 704     $ 736     $ 786     $ 811  
Earned premiums
    685       689       714       762       804       793  
Loss ratio
    70.2%       69.0%       53.2%       62.9%       56.7%       66.7%  
Loss expense ratio
    10.2       10.4       8.1       8.3       7.2       8.9  
Underwriting expense ratio
    31.0       32.2       32.8       32.4       30.4       29.0  
Combined ratio
    111.4%       111.6%       94.1%       103.6%       94.3%       104.6%  
Life Insurance Operations (Statutory)
Written premiums
  $ 346     $ 185     $ 167     $ 161     $ 205     $ 193  
Net income before realized investment gains and losses
    11       (18)       7       (1)       10       26  
Net income
    15       (70)       39       28       21       28  
Gross life insurance face amount in force
    69,814       65,887       61,873       56,971       51,493       44,921  
Admitted assets excluding separate account business
    2,260       1,930       2,029       2,026       1,882       1,713  
Risk-based capital:
Total adjusted capital
    316       290       506       556       518       491  
Authorized control level risk-based capital
    40       37       66       67       53       47  
 
* The Definitions of Non-GAAP Information and Reconciliation to Comparable GAAP Measures on www.cinfin.com defines and reconciles measures presented in this report that are not based on GAAP or Statutory Accounting Principles.
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This report contains forward-looking statements that involve potential risks and uncertainties. For factors that could cause results to differ materially from those discussed, please see the most recent edition of our safe harbor statement under the Private Securities Litigation Reform Act of 1995. To view or print the edition in effect as of this report's initial publication date, please view this document as a printable PDF.