Now, more than ever, U.S. Bancorp is focusing on customer service, customer relationships, customer convenience, and each customer's experience with U.S. Bank. On the following pages, you will read about the steps we are taking to ensure that every customer in every line of business, in every market, is provided the very best banking can deliver.

Building Building deeper relationships with our customers also builds customer satisfaction and loyalty, resulting in opportunities to increase revenue.

Innovating We have created a climate that nurtures ideas throughout the corporation and streamlines their evaluation and implementation.

Expanding Broader reach, wider scope of services, new markets, more locations, more of what U.S. Bank does best.