FOOD & INGREDIENTS (continued)

Market

Innovation remains a key focus for Bunge Food & Ingredients. The development process begins as we uncover insights relevant to consumers in specific regions and translate them into tangible products. Our 2010 launch of Oleina Vitaiod in Ukraine, a product designed to improve health in an emerging market, is a good example. This bottled sunflower oil contains added iodine and vitamins A, E and D to help address iodine deficiency, which affects about 60 percent of the population. The oil is packaged in a non-transparent yellow bottle to avoid risk of light contamination, which ensures the active ingredients are protected, and has the same taste and smell as regular sunflower oil.