LeRoy T. Carlson, Jr. (left)
Chairman of the Board
John E. Rooney (right)
President and Chief Executive Officer
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Services and Products
The impressive gains in revenues related to data services, which represented 10 percent of total service revenues, were due to several factors:
- The introduction of popular new data services, including Your Navigator™ and Napster to Go®, and the continued popularity of text and picture messaging.
- The popularity of smart phones such as the BlackBerry 8830® and Moto Q™ and related data plans.
- U.S. Cellular’s out-the-door provisioning process, instituted in 2007, which enables customers to begin using their new data services immediately.
- The ongoing popularity of the company’s Family, Wide Area, and National calling plans.
Increases in revenues from data services helped drive monthly average revenue per unit to $51.13 for the year, an eight percent increase over 2006. Customers also responded well to phones like the MOTORAZR², which holds 1000 songs, and the MOTOROKR Z6m (a U.S. Cellular exclusive), which comes packaged with Napster to Go®. U.S. Cellular also introduced My Contacts Backup, a free data service that enables customers to coordinate their contacts list with Microsoft Outlook®, Outlook Express®, and Yahoo!® Mail. We believe that customer demand for data services and data-intensive, multi-use devices will continue to grow in the future. |
