2012 Annual Report: The Roots of Our Success

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Realizing the full potential of our mineral assets … formulating the most effective products and customer support in the industry … extending the reach and effectiveness of our global footprint … bringing the best out of our people … prudent capital stewardship … at Mosaic, the roots our success — past, present and future — are clear and connected. As a global organization, these roots are equally compelling to our employees and our customers, from Iowa to India.

“Different customers, in different global regions with distinct growing conditions, understandably have different needs. But it’s always impressive to me that the same core qualities that customers value in places like North America are equally valued by customers in my part of the world,” said Jay Sharma, Sales Manager for Mosaic India. “Mosaic promotes ethics and transparency, encourages self-development and innovation, challenges me to stay ahead of market dynamics and understand the broader role we play in global agriculture, and inspires us to find new ways to bring more value to our customers every day. It’s the kind of business ethic that translates to any part of the world.”

We face a multi-dimensional challenge — feeding a growing world. Mosaic has the most powerful combination of assets, talent, innovation and global reach in the crop nutrient industry.

These are the roots of our success.