Step inside any of our more than 6,200 CVS/pharmacy locations from coast to coast, and you'll see that we have the prescription medications, related health care products, and other remedies you need "for all the ways you care." More than 20,000 highly trained pharmacists are available to dispense prescriptions - as well as helpful advice. We make things "CVS easy" for our pharmacy customers by offering 24-hour or extended-hours service in the pharmacy in 72 percent of our locations. Sixty percent of our stores provide drive-thru pharmacy windows as well. Have you tried MinuteClinic yet? We have nearly 500 up and running, with more coming throughout 2008. (See p. 16 to learn more.)
In the front of the store, customers appreciate our wide selection of popular beauty, health, and personal care brands as well as an assortment of exceptional brands not available at any other U.S. drugstore. Among them, our CVS store brand cough and cold products offer high-quality alternatives for value-conscious consumers. Our selection of proprietary brands includes favorites such as Cristophe®, Essence of Beauty®, Nuprin®, Playskool®, and Skin Effects by Dr. Jeffrey Dover®. CVS store brands as well as proprietary and other limited distribution products, with their higher margins, accounted for approximately 14 percent of our front-store sales in 2007. We are going to aggressively grow this business and expect it to represent 18 to 20 percent of front-store sales in the next three to five years.
Beauty is one of our core categories in the front of the store, and CVS/pharmacy was named Mass Beauty Retailer of the Year at the 2007 Women's Wear Daily Beauty Biz Awards.