Building a distinct and relavent brand
Popeyes is a preferred brand with a unique Southern Louisiana heritage, differentiated market position, and superior menu offering.
Or, as we simply say, “bonafide.”
At more than 1,900 Popeyes restaurants worldwide, our flavorful quality food, freshly prepared, hand-battered and marinated for hours in the special Louisiana seasonings drive guests to return again and again.
For these reasons and more, Popeyes remains a leader among chicken Quick Service Restaurants (QSRs).
Despite these successes, we still have further to go. From our point of view, we have not maximized the advantages of the Popeyes brand and food platform to sustain traffic to our restaurants. That needs to change, and will change now. In addition to our outstanding bone-in fried chicken and sides, we must give our guests more choices by meeting their needs for portable, snacking foods; quick lunch options; lighter choices; and of course, everyday value.
That’s what bonafide food is all about. And that’s what we’ll deliver.
The power of Popeyes
Popeyes stands for BETTER food than other chicken QSRs. In national syndicated research conducted among QSR customers in 2007, taste and quality rank as the top two drivers of guest satisfaction in QSR chicken. The same study shows QSR consumers consider Popeyes significantly superior to the leading chicken QSR chains on both dimensions: taste and quality. In addition, our own focus groups held across the country reveal that guests feel our food superiority comes from the distinctive ingredients, flavors and cooking methods of the Louisiana Gulf Region. In fact, customers said that if they move away from a Popeyes restaurant, they would take road trips back to get our distinctive food. Now that’s an advantage.
Food is at the center of everything we do
Guests do more than just enjoy the taste of Popeyes food; they crave it. Our Louisiana heritage gives us a melting pot of food cultures to draw on for new recipes and products, representing a superior food platform for flavor innovation. New Orleans is where seven cultures converge—instilling the food with flavor influences from England, Italy, France, Africa, the Caribbean, Latin America, as well as the American Indian. We will continue to tap the amazing culinary experiences and colorful culture of our birthplace as we work to give our guests a wide choice of offerings throughout the day.
