Running great restaurants
Popeyes has always been known for superior food. But there is another side to the Popeyes brand. The side that lives in the minds of our guests, shaped by their individual guest experiences. Was their experience authentic? Did it exceed expectations? Was it flavorful?
Our goal is to deliver a superior guest experience—every visit, every restaurant. We are not there yet. Research shows Popeyes at a disadvantage to chicken competitors on service. There is clearly room for improvement.
We are committed to building a sound formula for running great restaurants and delighting our guests every time they come to Popeyes.
We started this process in earnest in late 2007 and it will continue to be a focus on our 2008 road map for the future.
Already we are developing new operations support systems and tools. We are providing every restaurant in the system with a monthly guest survey—valuable feedback from their customers, gathered and analyzed by an independent consumer research company. This information will help restaurant general managers exceed guest expectations for hot, delicious food served promptly, accurately, and hospitably.
