Aligning our people and resources to deliver results
At Popeyes, we are working to make our entire organization stronger and more profitable. We are building a solid franchise support platform—making investments in a number of key areas. We are investing in menu innovation and marketing. We are investing in more visits to restaurants to assess and train general managers and crewmembers. We are investing in our Guest Experience Monitor (GEM) to gather feedback from our guests. We are investing in profitability initiatives and technology to strengthen unit economics. Bottom line, we are investing in the Popeyes brand today, so that we can grow faster in the future.
Investing in our future
While 2007 was a tough year, Popeyes persevered. The financial health of the brand is strong and a key element to our continued success. Popeyes has sound fundamentals in its franchise model, its brand and menu strengths, and its unit growth potential. The opportunities are simply this: to tell the brand and food story to the guest in a compelling way, to add key menu platforms that appeal to today’s guest, to improve the guest experience at the restaurant, and to manage restaurant profitability against the current economic environment.
As the old saying goes, the future is what you make of it. Popeyes is a competitor in a strong QSR sector with a brand that can deliver the flavorful, high-quality food our guests prefer. With steadily improving operations and sound unit economics, Popeyes is well positioned to be a growing QSR chain that delivers sound returns to its shareholders.
At Popeyes, the journey along our road map for the future is well under way. Join us as we get to work!
