The Estee Lauder Companies Inc. 2008 Annual Report
[Intro]
[Chairman's Message]
[Chief Executive's Review]
[Fiscal 2008 Highlights]
[Multi-National Expansion]
[Multi-Channel Distribution]
[Multi-Brand Leadership]
[Portfolio of Brands]
[Board of Directors]
[Executive Officers]
[Financial Section]
[Stockholder Information]
[Environmental Profile]
[Form 10K]
BEAUTYBANK
Leading the push into new channels is BeautyBank, our entrepreneurial think tank dedicated to developing new brands and products for customers shopping outside the traditional department store channel around the globe. BeautyBank has created a new working model for the Company, focused on innovation, creativity and speed-to-market.

In 2007, BeautyBank developed a beauty business for Coach stores in the United States and Japan. This followed its successful creation of five new brands for Kohl's Department Stores: Flirt!, Good Skin™, American Beauty, grassroots, and Daisy Fuentes.

BeautyBank brought its innovative vision to multiple channels for the global roll-out of Tri-Aktiline Instant Deep Wrinkle Filler. Tri-Aktiline was already a hit at Kohl's Department Stores in the United States. In fiscal 2008 BeautyBank launched the product worldwide with a pan-European debut in over 500 Sephora doors. This was followed by a roll-out in Taiwan's Cosmed pharmacy chain, direct response TV and online sales in Korea, the launch at Boots in the United Kingdom, Parfumeries Douglas in Germany and travel retail in Singapore, Germany, the United Kingdom, Turkey and Australia.

ONLINE SALES
Tri-Aktiline photoAccording to a Nielsen Global Online Survey, 875 million consumers worldwide have made a purchase on the Internet. South Korea tops the list on a per capita basis, with 99 percent of Internet users making an online purchase, followed by the United Kingdom, Germany and Japan. In many cases, our online and retailer Internet sites are the fastest growing doors for a brand. Our success in leveraging the Internet as a shopping medium is reflected in our strong online sales, which soared 40 percent in fiscal 2008.

Beyond simply providing a convenient store that never closes, when the brand's DNA is maintained, shopping at our brand websites can strengthen the bond between our brands and the consumer. Through e-commerce, we are exposed to consumers whom we might never see otherwise. For limited-distribution brands like Bobbi Brown and La Mer, for example, the Internet allows a larger audience to learn about them.

Sephora Paris photo pull quote
Tri-Aktiline launched in Sephora on
the Champs-Elysées in Paris.