We're tapping into the growing digital demand on many fronts. During the last holiday season, we partnered with instyle.com to create an exclusive Holiday Beauty Gift Finder featuring many of our most cherished brands. To launch Dreaming Tommy Hilfiger, we created dreamingaboutyou.com, a website that encouraged consumers to explore their dreams. Bumble and bumble launched Spray de Mode with a mini-site, spraydemode.com, which utilized video testimonials, as well as a dedicated YouTube page. In Korea, where shopping online via mobile devices is the norm, BeautyBank created e-commerce sites for Flirt! and Good Skin™.

Millions of consumers are now sharing their enthusiasm for our products with their friends via social networks. As part of a more comprehensive social marketing campaign to support the launch of M·A·C Fafi, M·A·C became the first brand ever to create a branded skin for the popular "Top Friends" application. Within two months, over 240,000 people around the world chose to decorate their personal page with M·A·C Fafi artwork, ultimately generating millions of brand impressions. Clinique asked Facebook friends to "Show the World What Makes You Happy," generating over one million engagements on the site. An exclusive video by Sean "Diddy" Combs on MySpace, created for the launch of Sean John Unforgivable Woman, attracted 180 million viewers.