GROWTH BY CATEGORY SKIN CARE accounts for 38 percent of total net sales Skin care sales reached $3 billion in fiscal 2008, and delivered our best rate of sales growth at 15.2 percent. Sales growth was strongest in the Asia/Pacific region, thanks to new skin care and whitening products and higher sales in Greater China. New products that contributed to growth included Idealist Pore Minimizing Skin Refinisher and Cyber White EX by Estée Lauder and Acne Solutions Clear Skin System and Redness Solutions from Clinique. La Mer posted double-digit gains, partly due to the success of The Eye Concentrate. MAKEUP accounts for 38 percent of total net sales A $3 billion category in fiscal 2008, makeup grew 10.6 percent, driven by solid double-digit sales gains in international markets. Makeup artist brands M·A·C and Bobbi Brown accounted for nearly two-thirds of the incremental sales. Incremental sales from the launches of Estée Lauder Signature Hydra Lustre Lipstick and Supermoisture Makeup from Clinique contributed to the sales performance. FRAGRANCE accounts for 18 percent of total net sales Fragrance sales grew in every region, led by solid gains in Europe, the Middle East & Africa and Asia/Pacific, as well as a modest increase in the Americas, resulting in the category growing 9.4 percent to more than $1.4 billion. Contributing to the fragrance sales growth were hit products such as Sean John Unforgivable Woman, Dreaming Tommy Hilfiger, DKNY Be Delicious, Donna Karan Cashmere Mist and Estée Lauder Pure White Linen Light Breeze. HAIR CARE accounts for 6 percent of total net sales The 13.3 percent rise in hair care product sales primarily reflected the inclusion of the Ojon wildcrafted beauty brand, and higher sales from Aveda and Bumble and bumble. Aveda's net sales benefited from the launches of Smooth Infusion and Aveda Men Pure-Formance products, while Bumble and bumble's sales were up primarily due to new points of distribution. top of page < back | next >