The Estee Lauder Companies Inc. 2008 Annual Report
[Intro]
[Chairman's Message]
[Chief Executive's Review]
[Fiscal 2008 Highlights]
[Multi-National Expansion]
[Multi-Channel Distribution]
[Multi-Brand Leadership]
[Portfolio of Brands]
[Board of Directors]
[Executive Officers]
[Financial Section]
[Stockholder Information]
[Environmental Profile]
[Form 10K]
Aveda wind power ad
HAIR CARE
Our hair care business is strongly rooted in prestige salons with Aveda and Bumble and bumble. This year, we expanded our foothold in this growing category with the acquisition of Ojon, a brand based on naturally-derived, wildcrafted beauty products using traditional indigenous ingredients found in Central American rainforests.

Ojon's products are derived from palm nut oil and cacao extracts harvested by the Tawira tribe of Central America, using methods handed down for generations. The tribe's name in its native language means "the people of beautiful hair," and Ojon products give hair incredible silkiness and shine. Just as important, the brand is committed to providing the Tawira with sustainable economic opportunity while preserving the rainforest-truly a beautiful result.