This year, Bumble and bumble leveraged its renowned expertise in hairdressing-born in salons and perfected in the real time world of fashion-with the launch of Spray de Mode, Bumble and bumble's first styling product in almost two years. It was launched with much fanfare and a collaboration with celebrated milliner, Stephen Jones. The styling spray creates the link between street fashion and haute couture. Bumble and bumble Spray de Mode was created especially for the New York fashion shows, but it's just as relevant to women whose lifestyles are miles from the runway. Its unique formula allows both flexibility and hold for any hair style. Also new, Crème de Coco Masque, was developed using Japanese formulation techniques and is quickly becoming a best-seller for the brand. It offers immediate silky results, as well as a strong sensory hair care experience. top of page < back | next >