Aveda Men Pure-Formance, the brand's first foray into hair care products created specifically for men, has added incremental volume to Aveda's penetration in the men's hair care business. A collection of nine products created exclusively for men's hair care needs, Pure-Formance soothes and relieves the scalp while promoting stronger, healthier hair. To support further command of the growing men's business, Aveda has begun classes for professional salon owners in men's grooming and styling.

As a global leader in corporate environmental sustainability for 30 years, Aveda was proud to announce this year that it was the first beauty company to receive Cradle to Cradle certification for four botanical ingredients: sandalwood oil from Australia, rose oil and lavender oil from Bulgaria, and uruku from Brazil. Aveda has been at the forefront of the environmental movement within the beauty industry since 1978.

Just as Aveda is concerned with environmental sustainability, it is also concerned with helping its salons develop sustainable business practices. Its business training courses for salon owners continued to expand this year to include spa and salon trends.

We are proud of our hair care brands and we are focused on future growth in this exciting category.