Bumble and bumble has opened its legendary eighth floor in its chic NYC Meatpacking District headquarters to up-and-coming young fashion designers to show their collections during Fashion Week. After three years of collaboration with the fashion industry, the eighth floor has a reputation as a launch pad for fashion iconoclasts and innovators-and as one of the premier small-show venues.
The hair at the Fall/Winter 2008 collections shown at The House of Bumble drew both from iconic looks from decades past and original creations hinting at eras to come. Whatever the reference, the hair was daring, innovative and the perfect showcase for Bumble and bumble styling expertise.
As Bumble and bumble continues to focus on strong North American growth and expanding its strength in the United Kingdom, it is setting the stage for further expansion in Europe.
Overwhelming consumer response greeted two hair care product launches from Aveda in fiscal 2008, while its Dry Remedy Moisturizing System continues to turn heads. Smooth Infusion has blossomed into a major new franchise. In addition to shampoo and conditioner, the line includes Style-Prep Smoother.