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Healthy, lustrous hair is a top beauty priority for baby boomers in search of
a more youthful appearance. This quest is feeding a dramatic worldwide increase in the demand for hair coloring, treatment, solutions for thinning hair and other offerings that help protect, repair and restore hair vitality.
As leaders in the high-end, prestige sector of this important category, Aveda and Bumble and bumble have created an exclusive niche with their exceptional
products and the unparalleled business and technical education they offer professionals. Consumers turn to these brands for the most technologically sophisticated hair care and latest styling trends, while salons receive advanced training that ranges from trendsetting cutting techniques to salon management.
 
As Aveda broadens its connection with Asian and Latin consumers, answering the needs of different types of hair and hair problems has become even more important. The brand's award-winning Damage Remedy Shampoo, Conditioner and Treatment for home use, along with its intensive in-salon Treatment, are best-sellers originally developed for Asian hair textures. The formulas are packed with botanical ingredients that exemplify Aveda's environmental mission, such as oil from babassu nuts and soy-derived Vitamin E.
The brand's Color Conserve line contains filters derived from cinnamon bark and wintergreen as consumers seek to help protect hair from UVA and UVB rays.
Full Spectrum Deep Crème Color for Dark Hair, which lightens dark hair with a formula that is 93-percent naturally derived from plants and non-petroleum based minerals, is another Aveda innovation targeted to Asian and Hispanic consumers. So is its Hispanic Stylist Panel, modeled on its broader-based
Stylist Panel, a group of leading editorial and salon hairdressers that periodically brainstorm new products and ideas. Pure Abundance Hair Potion, an extra-firm hold hair spray that adds body to fine or thinning hair, is one product inspired by stylists this year.
Bumble and bumble maintains an influential relationship with the stylists who collaborate with top fashion designers on their runway shows and the editors of leading magazines. Its latest products include Shine, a lightweight glossing spray, and five Hair Powders, which absorb oil and create a matte finish while temporarily enhancing hair color. Creme de Coco Shampoo and Surf Spray also remain strong sellers. In recognition of its innovative offerings, Bumble and bumble was recently named Manufacturer of the Year by The Salon Association, a salon owners' group.
 Demand for Bumble and bumble's educational courses doubled this year at its flagship educational center in New York City. The brand also began empowering select stylists to teach in its network salons. Aveda hosted thousands of salon pros at trade events in London and Minneapolis this year. There are now 37 professional Aveda Institutes worldwide. A Madrid facility is planned in conjunction with the brand's upcoming launch in Spain. Combined with product sales, these offerings have resulted in double-digit productivity increases in existing doors, as well as expanded distribution.
 Hair care business opportunities extend beyond the salon channel. Aveda's Internet business is thriving, thanks to a strategy that pays a commission to salon owners each time a consumer mentions them in an order. Aveda and Origins operate retail stores, and several other brands sell hair care in department and specialty stores. Clinique is coming to the rescue of men with thinning hair with new Hair Maximizing Shampoo and Hair Maximizing Serum, while Lab Series Skincare for Men is building body with Root Power Hair Tonic and Root Power Treatment Shampoo. Origins has added 100% Organic Nourishing Oil for Hair, while Donna Karan showcases Cashmere Mist Shampoo and Hair Conditioner. Darphin offers Gentle Shampoo with Calendula and Cream Mask with Shea Butter, among others, in pharmacies throughout Europe. And Grassroots has launched a line of hair products, including In Perfect Condition Deeply Moisturizing Shampoo, at Kohl's Department Stores.
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