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As women and men turn the other cheek on looking older, demand for performance-based treatment products grows. Advanced skin care continues to be core to our success in prestige cosmetics. Innovation drives success, especially in the anti-aging category. One out of every three dollars spent on prestige skin care products is spent in the anti-aging category. The focus is on products that repair, prevent, protect and perform.
Technology and a greater understanding of how the skin functions are helping to bring consumer benefits to a whole new level. Estée Lauder's Perfectionist [CP+] Correcting Serum was the number-one skin care launch in U.S. prestige department
stores. This innovative treatment line, which includes Perfectionist Pen and Perfectionist Power Patch, utilizes cutting-edge technology in the fight against fine lines and wrinkles.
 Clinique Turnaround Concentrate and Turnaround 15 Minute Facial leverage Clinique's heritage as a skin care authority and a brand focused on helping women and men achieve younger-looking skin. The re-launch of Clinique 3-Step with Liquid Facial Soap and Dramatically Different Moisture Gel has re-energized this classic skin wellness trio. Today, 3-Step sales are comparable to the sixth largest brand at The Estée Lauder Companies.
What's old is new again as our brands delve more into traditional Chinese herbs. Our new Shanghai Institute for Innovation provides us with a first-hand opportunity to unravel the centuries-old mystery of how botanicals,
herbs and plants promote skin wellness. Origins has launched a line of
mega-mushroom serums, lotions and ingestibles with holistic nutrition guru Dr. Andrew Weil that is rapidly gaining traction around the world. A greater understanding of the glycation process and its effects on the skin inspired the development of Prescriptives Anti-AGE Advanced Protection Lotion to minimize the appearance of fine lines and wrinkles.
Demand for ultra-luxe has never been higher. As a category, super-premium face products soared to more than four times the 2002 dollar volume.
The look, feel and cachet of luxe is captured in our high-end brands.
La Mer launched its exclusive ultra-chic product, The Essence, by invitation only to select VIPs. La Mer aficionados stocked up so quickly that the intense demand created one of the world's most exclusive waiting lists. Estée Lauder Re-Nutriv Ultimate Lifting Serum and Re-Nutriv Re-Creation Day and Night Cremes are redefining luxury with the ultimate line of creams and serums. Darphin has entered the luxurious world of spas with its European line of treatments.
 The newest wrinkle in skin care lies in high-performance ingredients such as anti-oxidants and poly-peptides. Origins A Perfect World Nighttime antioxidant mask with White Tea and Lip Guardian help neutralize free radicals, hydrate, tone and firm. Rodan + Fields developed Reverse, a complete skin care system designed to fade brown spots, decrease the look of fine lines and even skin tone for a smoother, brighter complexion. It specifically targets the visible effects of sun and environmental damage.
Men are increasingly succumbing to the lure of an ageless-looking face. The men's skin care category has been growing by double digits, with a 34% increase since 2002. The top two men's brands in U.S. department stores are Clinique's Skin Supplies for Men and Lab Series Skincare for Men, formulated by the Lab Series Research Institute. Both brands are specifically designed to meet men's unique skin care and grooming needs.
And, finally, our skin care brands in Kohl's-American Beauty, Good Skin and Grassroots-showcase our ability to provide quality skin care with a unique point-of-difference in an untapped distribution venue for women who shop the mid-tier store.
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