Building connections
Our people are our biggest asset, and we invest in them to ensure they’re empowered to be trusted partners. The world around us is changing, but consumers still want a personal touch when it comes to meaningful conversations about their finances – merging the best of human and digital experiences.
A place for consultative conversations
As we’ve added more features to the mobile app allowing consumers to bank when, where and how they want, the role of our branch employees has evolved. Our retail locations are no longer hubs for routine transactions like cashing a check; now they’re places where consumers can talk in-person about how they can reach their goals. Knowing how to handle these discussions not only requires a broad range of product knowledge, but also the skills to actively listen and understand how we can help.
Forbes recognized U.S. Bank among the World’s Best Employers in 2021, ranking us second among American-based banking and financial services companies. We placed in the top 10% of the 750 companies on the list at No. 72.
Exploring what truly matters in life
For consumers who want an enhanced level of collaborative and purposeful guidance, we expanded our goals coaching program in 2021. Our coaches use personalized tools and resources to help consumers explore what truly matters in life, whether their goals are personal or financial. Goals coaches are available virtually at no cost because we believe that life guidance should be available to anyone who wants it.
Nationwide alliance
The power of relationships is the driving force of our alliance with State Farm, which has continued to strengthen since it was first announced in 2020. This partnership gives us an unprecedented opportunity to combine U.S. Bank products and services with State Farm’s coast-to-coast network of 19,000 agents. In early 2021, we finalized our conversion of the deposit and credit card portfolios of State Farm’s former federal savings bank subsidiary. This added the same number of new checking accounts as if we had opened a small metropolitan area, and on the credit card side, added the same number of customers comparable to two large metropolitan areas. In October, State Farm small business customers gained access to our business banking products and services through their agents across the country for the first time.
LinkedIn named us one of the 50 Best Places to Grow Your Career as part of the Top Companies 2021 list. The social network uses its proprietary data to create the annual list, which aims to “go beyond the companies that attract talent to uncover the companies that invest in their talent.”
No. 18on the DiversityInc Top 50 Companies for Diversity list
Reflecting the communities we serve
We’re taking action to ensure that our workforce reflects the communities we serve and that we have targeted development programs to help increase gender and racial diversity at all levels of our organization. To help us better serve and understand the broad range of communities in our footprint, we continue to expand opportunities for employees through custom-made and partner programs, such as leadership development programs tailored to their lived experiences.
Our Business Resource Groups (BRGs) are foundational to our culture. They provide the opportunity to network, learn, develop new leadership skills and contribute powerfully to our company and the communities where we live and work. More than 20,000 employees participated in 1,300 events and volunteer opportunities coordinated by our 110 BRG chapters, including Asian Heritage, Black Heritage, Disability, LGBTQ+, Native American, Nosotros Latinos, Proud to Serve (military/veteran) and Women. The role our BRGs play in championing equity and fostering inclusion helped us rise to No. 18 on the DiversityInc Top 50 Companies for Diversity list, up from No. 40 in 2020.
In this red-hot housing market, we worked to help as many customers as we could and, as a result, had our best-ever year serving customers. Our team’s powerful combination of data, technology and personal relationships that advances our mission of sustainable homeownership put us in a strong position to meet customer demand.
This year we announced a multi-year partnership with professional golfer Collin Morikawa. With six professional wins, including two major championships, he represents what we’re focused on at U.S. Bank – encouraging consumers to go after their dreams.
