U.S. Cellular’s passionate and dedicated associates are the heart of our company, and together we create an environment that values ethical practices, diverse perspectives and outstanding business performance, and is focused on delivering an ideal customer experience. We call this environment the Dynamic Organization business model.
The Dynamic Organization business model has four equally important elements—leadership excellence, associate passion, customer advocacy and superior results—that together create continuous renewal and improvement.
In 2011, we added a new value to our business model—Winning—which drives us to consistently deliver superior results by delivering a customer experience that’s recognized as the world’s best, and causes our customers to become advocates for U.S. Cellular.
We are reinforcing the value of Winning with an intense focus on training and effectiveness to help our sales and customer service associates connect more deeply with customers and deliver the right solution for their needs.