United States Cellular Corporation

LOOKING FORWARD

U.S. Cellular’s highest priorities in 2012 are to increase customer additions, revenues and profitability. U.S. Cellular is competing to win with innovative customer experiences that attract new customers, build loyalty and help to increase revenue per customer.

In 2012, we plan to:

• Grow net postpaid customer additions by providing outstanding customer experiences, along with competitive devices, attractive price plans, and effective advertising and marketing programs.
• Increase the focus on the small-and-medium business customer segment.
• Drive smartphone penetration and use of data services with a competitive portfolio of devices and plans, including at least 13 new Android^®-, Windows Mobile^®-, and BlackBerry^®-based smartphones, and tiered data plans to meet a wide range of customer needs. U.S. Cellular will introduce at least 20 total devices in 2012, and continue to balance higher-end smartphones with lower-cost devices to manage costs.
• Strengthen existing distribution and explore new points of distribution.
• Bring 4G LTE access to at least 50 percent of customers and introduce at least six new LTE-enabled devices, while maintaining our award-winning network quality.
• Through strategic enablement initiatives, continue to enhance the online customer experience and develop deeper customer understanding, and make substantial progress on the new billing and operational support system.