United States Cellular Corporation

Differentiating through the Customer Experience

U.S. Cellular consistently raises the standards for outstanding customer experiences, and we were named a J.D. Power Customer Service Champion in 2011 and 2012.

We continue to differentiate U.S. Cellular from other wireless carriers through the Belief Project™, which rewards customers for their loyalty with relevant and meaningful benefits, such as early phone upgrades and free accessories.

At the end of 2011, 3.1 million new and existing customers—55 percent of retail customers—had selected Belief Plans, including higher-revenue data plans, which helped to increase average revenue per customer.

To drive subscriber growth, we are also improving the effectiveness of our advertising, marketing and promotions. In 2011, U.S. Cellular launched innovative social business programs that leverage the “word-of-mouth” power of its most loyal customers to increase awareness and drive potential customers to our retail stores and website.