Shareholder Information

Executive Offices

3001 Colorado Boulevard
Denton, Texas 76210
1-940-898-7500
www.sallybeautyholdings.com

Common Stock

Approximately 1,407 shareholders of record. Traded on the New York Stock Exchange (the “NYSE”) Symbol: SBH

Independent Registered

Public Accounting Firm
KPMG LLP
Dallas, Texas

Transfer Agent

Computershare Trust Company, N.A.
P.O. Box 43078 Providence, RI 02940-3078
Tel: 1-800-733-5001
www.computershare.com/investor

Annual Meeting

The annual meeting of shareholders is to be held on January 28, 2011, at 9:00 a.m. (Central) in the Sally Beauty Holdings headquarters, located at 3001 Colorado Boulevard, Denton, Texas 76210. The Board of Directors has also set November 30, 2010, as the record date for determination of stockholders entitled to vote at the annual meeting.

Form 10-K Reports and Invester Relations

The Company has included as an exhibit to its Annual Report or Form 10-K filed with the Securities and Exchange Commission certificates of the Company’s Chief Executive Officer and Chief Financial Officer certifying the quality of the Company’s public disclosure.

The certification of our Chief Executive Officer regarding compliance with the New York Stock Exchange (NYSE) corporate governance listing standards required by NYSE Rule 303.A.12 will be filed with the NYSE in February of 2011, following the 2011 Annual Meeting of Stockholders. Last year, we filed this certification with the NYSE after the 2010 Annual Meeting of Stockholders.

A copy of the Sally Beauty Holdings, Inc. 2010 Form 10-K, as filed with the Securities and Exchange Commission, is available on the investing section of the Company’s website at investor.sallybeautyholdings.com. Investor inquiries or a copy of the Company Annual Report or Form 10-K or any exhibit thereto can be obtained by writing, submitting a request via the investor section of the website, or calling the Investor Relations department at:

Sally Beauty Holdings, Inc.
3001 Colorado Boulevard
Denton, Texas 76210
1-940-297-3877
http://investor.sallybeautyholdings.com