Year in review 2012Maintaining our leading market position
Vodafone is a high performing company with a leading market position. We are either the number one or number two mobile operator, when measured by revenue market share, in 14 out of the 18 countries we operate in. We have outperformed our competitors by increasing market share in most of our key markets over the last year.
Our business is highly cash generative and in the last four years we have returned over 30% of our market capitalisation to shareholders in the form of dividends and share buybacks, while still investing around £6 billion a year in our networks and infrastructure.
- Deliver value and efficiency from scale
- Generate liquidity or free cash flow from non-controlled interests
- Apply rigorous capital discipline to investment decisions