Year in review 2012Sustainable business
Enabling sustainable living for all.
Our products and services make a real difference to people’s lives around the world. This year we developed and launched a new vision that builds on our longstanding commitment to sustainability which will help more people to improve their lives.
Our vision is to unleash the power of Vodafone to transform societies and enable sustainable living for all.
Market context:
Many of the challenges faced in today’s world demand a change in thinking and behaviour. In various different markets, our customers face pressure from food shortages, ageing populations and economic crises.
Goals:
We have a unique opportunity through our services to transform societies and enable sustainable living for all.
Strengths:
We have strong foundations and our technology is becoming ubiquitous, giving access to digital communications, and the services that we have developed, to people in many parts of the world.
Actions:
This year we developed and launched a new vision that builds on our longstanding commitment to sustainability which will help more people to improve their lives.
Progress:
Our Connected Agriculture research report, published in 2011, specifically identifies the opportunities for mobile to address challenges in world food supplies. Our 7.8 million machine-to-machine connections can lead to a dramatic reduction in carbon emissions, whilst improving business efficiency.