Simple, but thorough…

Our objectives could not be more simple: to continue to invest in a superior network and customer experience, and to sustain high levels of cash generation with which we can reward shareholders and reinvest in the business – so maintaining that virtuous circle.

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Business model. 1) Assets: Supplier relationships, Networks, Distribution, People, Brand. 2) Customers. 3) Revenue. 4) Cash flow. 5) Shareholder renumeration. 6) Reinvestment in the business.
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