Year in review 2013The Vodafone Way
We want to be admired for empowering people – making their lives simpler, easier and a good deal richer and more rewarding. These are the four pillars of the Vodafone Way which forms the foundation of our culture.
Customer obsessed
We are passionate about exceeding customer expectations, understanding their needs and earning their increasing loyalty.
Innovation hungry
We promote a climate that fosters innovation and calculated risk taking to develop new services and ways of working.
Ambitious and competitive
We bring energy and passion to our work, setting ourselves high standards. We measure our success compared to our competitors, not just to our plans.
One company, local roots
We operate as one company across diverse teams and markets to achieve the best outcome for our customers. We have an international brand and values, but are part of the local community.