Our Shared Vision provides the “why, how and what” behind everything we do at Allstate. It leverages our strengths while providing the roadmap for our continued success. Through this vision, we will truly put the customer at the center of everything we do. We will become an even more valuable company to our stakeholders… a company with strong earnings potential and financial performance that sets the benchmark for our industry.


Our foundation for success

Our purpose

We are The Good Hands®: We help customers realize their hopes and dreams by providing the best products and services to protect them from life’s uncertainties and prepare them for the future.

Our strategic vision

Deliver substantially more value than the competition by reinventing protection and retirement to improve customers’ lives.

Our values

  • Honesty, caring and integrity
  • Inclusive diversity
  • Engagement
  • Accountability
  • Superior performance

corporate goal

Create long-term value by serving our stakeholders, taking appropriate risks and leveraging our capabilities and strategic assets.

Our principles

  • Put the customer at the center of all our actions.
  • Utilize consumer insights, data and technology to serve customers and generate growth and attractive economic returns.
  • Execute well considered decisions with precision and speed.
  • Focus relentlessly on those few things that provide the greatest impact.
  • Be a learning organization that leverages successes, learns from failures and continuously improves.
  • Provide employees and agencies fulfilling work, personal growth and performance-based rewards.
  • Take an enterprise view of our people and processes and work as a single team to advance Allstate rather than our individual interests.

OUR OPERATING PRIORITIES

  • Customer focus
  • Operational excellence
  • Enterprise risk and return
  • Sustainable growth
  • Capital management