A strong customer focus is at the heart of all we do at Allstate. That’s reflected in the protection solutions we offer, in the advice and expertise our agency owners provide and in how we position our brand. Our advertising and marketing efforts are designed to differentiate Allstate, highlight the value we offer customers and reinforce our agency owners’ role as trusted advisors. We want to position Allstate as a relevant brand for today.
Last year, Allstate’s National Catastrophe Team celebrated its 20th anniversary by continuing to fulfill its core mission: helping customers recover from the unexpected and rebuild their lives. After severe hailstorms pounded Texas last spring, the CAT Team quickly rushed in to help customers assess the damage and then guided them through the process of recovering, rebuilding and getting their lives back to normal.
Last year, we again placed a special focus on the entire range of the life insurance and retirement protection options we offer customers and the long-term benefits they provide. Our life and retirement solutions enable agency owners to be there for customers and help plan for families’ futures.
Having a prominent presence in the local community helps agents build their reputation and establish themselves as community leaders. Allstate’s new Local Presence and Community Involvement blueprint toolkits make it even easier for agency owners to become engaged in their communities by investing in established Allstate and Allstate Foundation programs. Agency owners receive everything they need to begin bringing safe driving, volunteerism, domestic violence and financial abuse awareness programs to the community, helping agency owners make a name for themselves – and a difference – in their communities.
Our new Agency Liaison Program helps agency owners strengthen their relationships with partners in Claims to enhance the customer experience. With this program, front-line employees, like claim adjusters, volunteer to become agency liaisons to coordinate with agent advocates, serve as ambassadors to the agency force and inspire peers. When a claim occurs – a moment of truth for customers – agency owners and their Claims partners work together to make the process as smooth and reassuring as possible.
