2016 Online Annual Report

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Our Shared Purpose

We are the Good Hands®: We help customers realize their hopes and dreams by providing the best products and services to protect them from life’s uncertainties and prepare them for the future.

our strategic vision

Deliver substantially more value than the competition by reinventing protection and retirement to improve customers’ lives.

our corporate goal

Create long-term value by serving our stakeholders, taking appropriate risks, and leveraging our capabilities and strategic assets.

our values
  • Honesty, caring and integrity
  • Inclusive diversity
  • Engagement
  • Accountability
  • Superior performance
our priorities
  • Customer focus
  • Operational excellence
  • Enterprise risk and return
  • Sustainable growth
  • Capital management
our leadership principles

We empower every employee to lead and drive change.

  • We're here to serve.
  • We win together.
  • We drive results.
  • We're transparent.
  • We continuously get better.
  • We develop each other.
our operating principles
  • Put the customer at the center of all our actions.
  • Use consumer insights, data, technology and people to better serve customers and generate growth.
  • Execute well-considered decisions with precision and speed.
  • Focus relentlessly on those few things that provide the greatest impact.
  • Be a learning organization that leverages successes, learns from failures and continuously improves.
  • Provide employees, agency owners, financial specialists and licensed sales professionals fulfilling opportunities, personal growth and performance-based rewards.
  • Take an enterprise view of our people and processes, and work as a single team to advance Allstate rather than our individual interests.
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