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Fact Book 2009/2010
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Pre-K–12 Education: Market, Adoption States, Open Territories, and Supplemental Sales

In 2008, sales of textbooks and educational materials for the pre-K–12 school market decreased 4.4% to $6.1 billion, according to the Association of American Publishers (AAP).

Estimated Total Pre-K-12 Industry Net Sales
Pre-K-6 Net Sales by State
Pre-K-6 Sales by Subject Category
Total Net Elementary/High School Sales
6-12 Net Sales by State
6-12 Sales by Subject Category

Growing Enrollments in Key Adoption States

Changing U.S. Pre-K–12 Enrollment by Region and State, 2005-2017

Mapping the Adoption Process

In the adoption process, a state education board selects elementary and secondary textbooks to be placed on an approved list. To use state education funds, local school districts must choose textbooks from the approved list. In adoption states, the state board issues curriculum guidelines and schedules the purchase of new books in each subject area. In the remaining states, known as “open territories,” textbooks are purchased independently by local school districts or individual schools. There are no statewide purchasing schedules or state selected lists of textbooks.

  • Adoption States (20 States):
    States in which school districts must purchase educational materials that have been “adopted” at the state level in order to qualify for state funding.
  • Open Territories (30 States):
    States in which schools purchase educational materials independently.

Notes:

California: Adopts for grades K–8; grades 9–12 are open territory

Utah and Oregon: Issue state-recommended lists, but do not tie textbook purchases to funding

Total U.S. Enrollment
Growth: 10.0%
Between 2005 and 2017 enrollment in public elementary and secondary schools is projected to increase in 37 states as well as the District of Columbia and decline in 13 states, translating into a 10.0% national increase in public school enrollment overall.

Projected Enrollment Growth in Key Adoption States, 2005-2017

Texas
32.9%
Florida
28.9%
North Carolina
23.1%
Virginia
13.0%
California
8.7%

Source: U.S. Department of Education, National Center for Education Statistics, “Projections of Education Statistics to 2017”

Adoption States, Open Territories, and Supplemental Sales

Supplemental Materials Market (Pre-K-12)
Industry Textbook Sales: Adoption States, Open Territories (Pre-K-12)